“A good design should always reflect the product and the creativity and personality of the company. There is more, however, to packaging design than simply ensuring a package looks appealing. There is a whole science behind it – from the shape of the package to the materials used without forgetting of course its functionality. For example, of the many things to take into consideration when creating a package, one of the most important things to remember is certainly the protection it offers to the product. There is no point in making a package look visually interesting if it is unable to do what it was intended to do in the first place.” – 36creative.com
I love packaging. I enjoyed designing it in school, and hope for an opportunity to do so again in the future. That being said – I’m a sucker for a good looking package. Material, design, aesthetic, etc. So whenever Danny and I head on over to Whole Foods we are bombarded with beautifully designed food products. Ha! I’m pretty sure Danny has become an expert at pointing out something I’d love visually. We’ve made some purchases that the packaging lured us in and we’ve caved! Obviously we read up on the item and make sure it works with our new eating habits. So far so good!
Here are some of the things we’ve gotten: